Perfume Bottle Design
Women are the main consumers of perfume, and the design of perfume bottles influence the purchase intention of female consumers. Good bottle design not only stimulates consumption, but also becomes a feature of the brand.
This research mainly discusses the influence of bottle design on female consumers and the design elements that female consumers prefer. It mainly studies three aspects of bottle design: material, shape and color.
According to the interviewees' feelings on each design element, as well as statistics on the most popular materials, shapes and colors, summarize female consumers’ preferences, combined with design principles and consumer psychology, the study will put forward some suggestion for the design of perfume bottles.
Keywords: Perfume Bottle Design, Female Consumers, Purchase Intention, Material, Shape, Color
- Project Supervisor
- Dr. Yuan YUAN
- Project Genre