User Interface Design of IPTV
This research focuses the understanding of user behaviors for IPTV and finds out the important design principles for its user interface, improving user experience and user viscosity. In this research, it applies a case study on Guangdong IPTV, the leader in China’s IPTV industry. Qualitative methodology is applied. The main task for user interface in IPTV is to design a clear and efficient user experience under so many recommendation blocks in a screen. It gets results including IPTV’s user behaviors with its BI data platform, recommendation blocks’ order and size, color, visual elements, etc.
Keywords: IPTV, User Experience, User Interface, Family User, Recommendation Blocks, Visual Elements
- Project Supervisor
- Dr. Yuan YUAN
- Project Genre