On the basis of the huge potential of Chinese coffee market, the coffee exhibition is aimed at spreading the right coffee culture and knowledge to dismantle stereotypes within the Chinese public with aesthetics. The other significant point I want to convey is that coffee is an ordinal thing in routine life, just like art and creation. It includes the history of coffee, genres of coffee, collective coffee collage making, coffee painting and more. In order to improve the interest and participation of this exhibition, it involves a little game and some interactive parts.
After researching a few coffee festivals and exhibitions, I decided this exhibition will have only one hall and cooperate with shopping malls.
Facing the same financial problem with other museums, coffee will be a derivative product here. There would be a coffee bar at the center of the exhibition. Apart from it, there would be a website for it to sell some creative products, paintings and souvenirs about this exhibition.
In the end, people can learn the coffee knowledge though joyful and interactive ways. This exhibition can also be an opportunity to relax themselves.
- Project Supervisor
- Dr. Guido Alvarez
- Project Genre