Popularity of Cultural Themed Programs
Cultural themed programs attract significant attention in China these five years, and more and more people from different groups become keen on them, even participating in the activities provided. Although it seems to get a large amount of recognition in the professional area and own the promotion and support from the government, cultural themed programs have a long way from becoming the mainstream of the variety shows market. This dissertation aims at research about the influencing factors of the popularity of cultural themed programs among college students. It uses semi-structured interviews and content analysis to achieve the influence degree and respondents’ attitudes, thereby summarizing the influencing factors from various aspects. The researcher assumed that the celebrity guests, market environment, cultural knowledge involved, emotion resonances and social relationships may affect the popularity in this project, and the result indicated that cultural knowledge involved in the programs has the most significant influence, while the effect of celebrity guests can be positive and negative depends on their images, relevancy, and so on. Other factors have positive influence in certain degrees. The research tries to provide reference suggestions to the producers in the market today.
Keywords: cultural themed programs, popularity, uses and gratification theory
- Project Supervisor
- Dr. Yuan YUAN
- Project Genre